Hey there, I’m Annika. A certified systemic coach and expert for startups and scaleups. It’s my goal to support your growth with focus, structure and heart. Whether you're navigating change as an individual, a team or an organization, let’s explore what is possible.
Your way.
Grow your way.
Are you...
... working in a startup looking to define your path?
... a team trying to navigate uncertainty and dynamic challenges?
... a manager leading your team while trying to stay true to yourself?
What's your way?
You already have all the answers - I help you uncover them.
I support individuals, teams and organizations navigate complexity by offering a systemic perspective, structure and space.
Lead yourself.
Effective leadership starts with you.
Recognize your needs and boundaries and learn to stand by them. Develop a leadership style that is truly your own.
Lead others.
Good leadership means relating to others.
Shape a culture that reflects who you are and helps you and your team grow, whether you lead formally, laterally, or as a peer.
Lead organizations.
Growth doesn't have to end in chaos.
Create a culture, structures, and leadership systems that scale. Build a place where people can thrive.
My services.
Coaching & Team Development.
-
For: Individuals and teams navigating change, setting boundaries, or searching direction.
-
Focus: Self-Leadership, emotional clarity, personal growth.
-
Setting: Systemic coaching in 1:1 or team session.
Consulting.
-
For: Startups, scaleups, and leadership teams in transformation.
-
Focus: Culture, leadership, organization design, cross-functional communication & processes, operations.
-
Setting: Tailored to your need.
Leadership Training.
-
For: New and developing leaders - formal or lateral.
-
Focus: Authentic leadership, feedback, communication, psychological safety.
-
Setting: Tailored, interactive sessions based on systemic coaching tools.
Workshop Facilitation & Moderation.
-
For: Teams and organizations aligning on vision, values, goals, or collaboration.
-
Focus: Retros, OKRs, team development, strategy.
-
Setting: Custom-designed and clearly facilitated sessions.
My Why.
A passion for developing people and organizations.
With almost a decade in the startup & scaleup sector, I’ve led teams, built organizations, and helped shape cultures where people can thrive.
At the heart of my work is the core belief that growth is not about becoming what someone else needs you to be - but about becoming more yourself.
“Coaching with Annika has helped me in deeply reflecting on myself and my first leadership role in a startup. She asks the right questions - even the uncomfortable ones. I especially appreciate how she occasionally steps out of her coach role to share her own experiences and perspectives - always clearly marked as such and incredibly valuable. This balance between sparring and coaching was particularly impactful for me."
Moritz Weiss
Head of Customer Success
Ayunis & Locaboo
Organizations I've had the privilege to support.
Get in Touch.
I'm looking forward to hearing from you.
